CASE STUDIES

Helping Brands

SINCE 1997

WE'RE POTTER RUIZ.

An independent, cross-cultural
creative services agency

We never underestimate emerging culture.

IT IS HUMAN EVOLUTION.

We understand identity is not a profile or demographic.

IT’S A TRANSFORMATIVE EXPERIENCE.

MILLENNIALS ARE FACETED.

There is no room for stereotype.

OUR WORK

speaks volumes.

Thoughts and Musings

from Potter Ruiz

Jack Daniel’s

“Desde 1866”

Challenge
Introduce the young Hispanic male consumer to Jack Daniel’s, a brand they’ve probably heard about but really don’t know.

Insight
Jack Daniel’s core values of authenticity and integrity are the same values shared and respected in the Hispanic community.

Strategy
By conveying how the values of the Hispanic community and Jack Daniel’s align, we piqued their curiosity and gave them a reason to relate to Jack Daniel’s and make it their drink of choice.

Execution
Developed an integrated multi-channel, multi-phase campaign that communicated the “Since 1886” campaign by emphasizing heritage, authenticity and integrity – values held in high esteem within the Hispanic community.

PORTFOLIO

Mass Mutual

Mass Mutual

Lifespan

Lifespan

Samuel Adams

Samuel Adams

NGRID

NGRID

McCafé

McCafé

Babies R US

Babies R US

NTRA

NTRA

Subway

Subway