CASE STUDIES

Helping Brands

SINCE 1997

WE'RE POTTER RUIZ.

An independent, cross-cultural
creative services agency

We never underestimate emerging culture.

IT IS HUMAN EVOLUTION.

We understand identity is not a profile or demographic.

IT’S A TRANSFORMATIVE EXPERIENCE.

MILLENNIALS ARE FACETED.

There is no room for stereotype.

OUR WORK

speaks volumes.

Thoughts and Musings

from Potter Ruiz

McDonald’s

“Soy Especial”

Challenge
Demonstrate through real stories that McDonald’s is a company where there is an opportunity to build a lasting professional career.

Insight
Hispanic pride is rooted not only in cultural identity, but also in being part of something bigger.

Strategy
We reinforced the Latino brand through employee stories of personal success by focusing on the similarities that are both uniquely Latino and McDonald’s to create a meaningful connection with the audience.

Execution
The “Soy Especial” print campaign told the personal stories of three McDonald’s employees, capturing both their Hispanic identity and their lives as thriving members of mainstream culture.

PORTFOLIO

Mass Mutual

Mass Mutual

Lifespan

Lifespan

Samuel Adams

Samuel Adams

NGRID

NGRID

McCafé

McCafé

Babies R US

Babies R US

NTRA

NTRA

Subway

Subway