WE'RE POTTER RUIZ.
An independent, cross-cultural
creative services agency
We never underestimate emerging culture.
IT IS HUMAN EVOLUTION.
We understand identity is not a profile or demographic.
IT’S A TRANSFORMATIVE EXPERIENCE.
MILLENNIALS ARE FACETED.
There is no room for stereotype.
Thoughts and Musings
from Potter Ruiz
With the growth of the Hispanic population, exposure to new social and cultural influences has re-tailored its identity. Latinos whose native language is Spanish often interact with their acculturated counterparts in a constant cultural exchange...
LATINX consumers make up 20% of all multicultural Millennials. They’re trendsetters, early adopters, and more connected than any other group. They’ve been raised with both American and Latin culture and...
”Consumer minds are constantly changing, with an appetite for new experiences. Our unparalleled understanding of this hunger leads us to craft insight driven bold creative”SUSIE POTTER, POTTER RUIZ PRINCIPAL
”We never forget that a consumer is not a category. The consumer is a human.”FERNANDO RUIZ, POTTER RUIZ PRINCIPAL