Helping Brands

SINCE 1997

WE'RE POTTER RUIZ.

An independent, cross-cultural
creative services agency

We never underestimate emerging culture.

IT IS HUMAN EVOLUTION.

We understand identity is not a profile or demographic.

IT’S A TRANSFORMATIVE EXPERIENCE.

MILLENNIALS ARE FACETED.

There is no room for stereotype.

OUR WORK

speaks volumes.

Thoughts and Musings

from Potter Ruiz

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INSIGHTS

Insight

Hispanics’ love of in-store buying is a retailer’s dream

Effective marketing demands that we understand how Hispanics think when it comes to shopping. Contrary to what some marketers believe, Latinos have a very different purchasing pattern from general market....

Insight

Tech-savvy LATINX are primed for mobile discounts and promotions

Not every customer path is the same. While general market consumers typically followed the traditional desktop-to-mobile adoption journey, many Hispanics leap-frogged straight to tablets and smart phones...

See All Insights

Consumer minds are constantly changing, with an appetite for new experiences. Our unparalleled understanding of this hunger leads us to craft insight driven bold creative

SUSIE POTTER, POTTER RUIZ PRINCIPAL

CLIENTS

We never forget that a consumer is not a category. The consumer is a human.

FERNANDO RUIZ, POTTER RUIZ PRINCIPAL

PORTFOLIO

Mass Mutual

Mass Mutual

Lifespan

Lifespan

Samuel Adams

Samuel Adams

NGRID

NGRID

McCafé

McCafé

Babies R US

Babies R US

NTRA

NTRA

Subway

Subway