WE'RE POTTER RUIZ.
An independent, cross-cultural
creative services agency
We never underestimate emerging culture.
IT IS HUMAN EVOLUTION.
We understand identity is not a profile or demographic.
IT’S A TRANSFORMATIVE EXPERIENCE.
MILLENNIALS ARE FACETED.
There is no room for stereotype.
Thoughts and Musings
from Potter Ruiz
Cultural Mashup Creates LATINX Consumer
March 21, 2020
With the growth of the Hispanic population, exposure to new social and cultural influences has re-tailored its identity. Latinos whose native language is Spanish often interact with their acculturated counterparts in a constant cultural exchange...
LATINX consumers shaping new preferences
February 2, 2020
LATINX consumers make up 20% of all multicultural Millennials. They’re trendsetters, early adopters, and more connected than any other group. They’ve been raised with both American and Latin culture and...
Hispanic Heritage Month
October 2, 2019
Discovering the shared brand values between a cross-cultural consumer and the global brand that wants to connect with that consumer is an exciting process. There are always unexpected cultural truths...
Hispanics’ love of in-store buying is a retailer’s dream
April 28, 2019
Effective marketing demands that we understand how Hispanics think when it comes to shopping. Contrary to what some marketers believe, Latinos have a very different purchasing pattern from general market....