561 Windsor Street, Suite B405, Somerville, MA, 02143
WE'RE POTTER RUIZ.
An independent, cross-cultural
creative services agency
We never underestimate emerging culture.
IT IS HUMAN EVOLUTION.
We understand identity is not a profile or demographic.
IT’S A TRANSFORMATIVE EXPERIENCE.
MILLENNIALS ARE FACETED.
There is no room for stereotype.
Thoughts and Musings
from Potter Ruiz
Hispanics make up 20% of all multicultural Millennials. They’re trendsetters, early adopters, and more connected than any other group. They’ve been raised with both American and Latin culture and their...
Discovering the shared brand values between a cross-cultural consumer and the global brand that wants to connect with that consumer is an exciting process. There are always unexpected cultural truths...
Not every customer path is the same. While general market consumers typically followed the traditional desktop-to-mobile adoption journey, many Hispanics leap-frogged straight to tablets and smart phones...
April 28, 2015
Effective marketing demands that we understand how Hispanics think when it comes to shopping. Contrary to what some marketers believe, Latinos have a very different purchasing pattern from general market....
With the growth of the Hispanic population, exposure to new social and cultural influences has re-tailored its identity. Latinos whose native language is Spanish often interact with their acculturated counterparts in a constant cultural exchange...