WE'RE POTTER RUIZ.
An independent, cross-cultural
creative services agency
We never underestimate emerging culture.
IT IS HUMAN EVOLUTION.
We understand identity is not a profile or demographic.
IT’S A TRANSFORMATIVE EXPERIENCE.
MILLENNIALS ARE FACETED.
There is no room for stereotype.
Thoughts and Musings
from Potter Ruiz
“Weights” 2014 Campaign
HealthSource RI recognized the huge economic importance of small businesses to Rhode Island. But small businesses were hesitating to enroll until they could be sure that it would work to their benefit. Potter Ruiz was tasked with driving enrollment by targeting small Hispanic and Portuguese businesses in Rhode Island.
The businesses didn’t want to be early adopters because it wasn’t a proven success yet.
Reinforced the concept of “strength in numbers,” the more enrollment in HSRI, the more power small businesses would have to make changes in the health care system.
Developed a multi-channel campaign featuring testimonials from small businesses who had successfully purchased their insurance throughout HealthSource RI and were pleased to share their positive experience with other potential businesses.