CASE STUDIES

Helping Brands

SINCE 1997

WE'RE POTTER RUIZ.

An independent, cross-cultural
creative services agency

We never underestimate emerging culture.

IT IS HUMAN EVOLUTION.

We understand identity is not a profile or demographic.

IT’S A TRANSFORMATIVE EXPERIENCE.

MILLENNIALS ARE FACETED.

There is no room for stereotype.

OUR WORK

speaks volumes.

Thoughts and Musings

from Potter Ruiz

Mass Save

¿Te gusta ahorrar?  (Do you like to save?)

Challenge
Drive sales of Mass Save supported energy efficiency products and initiatives to Massachusetts Hispanics. Foster education about and drive engagement of energy-efficient products.

Insight
Hispanics are increasingly interested in energy efficiency but value and price are primary drivers.

Strategy
By identifying barriers to purchasing energy efficient lighting and electronics, we tap into the motivating factors supporting their path to purchase.

Execution
Develop a multi-channel seasonally-promoted campaign with incentives and offers to purchase LEDs at a discounted price as well as other energy efficient products. Implement the optimal incentives that motivate switch of Hispanic consumers to high efficeincy ones at the least cost to them.

PORTFOLIO

Mass Mutual

Mass Mutual

Lifespan

Lifespan

Samuel Adams

Samuel Adams

NGRID

NGRID

McCafé

McCafé

Babies R US

Babies R US

NTRA

NTRA

Subway

Subway