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Drive sales of Mass Save supported energy efficiency products and initiatives to Massachusetts Hispanics. Foster education about and drive engagement of energy-efficient products.
Hispanics are increasingly interested in energy efficiency but value and price are primary drivers.
By identifying barriers to purchasing energy efficient lighting and electronics, we tap into the motivating factors supporting their path to purchase.
Develop a multi-channel seasonally-promoted campaign with incentives and offers to purchase LEDs at a discounted price as well as other energy efficient products. Implement the optimal incentives that motivate switch of Hispanic consumers to high efficeincy ones at the least cost to them.