“FRANKIE THE FISH” BECOMES PEPE PESCADO”
Create a crossover TV spot promoting the Filet-O-Fish sandwich targeted to “Switcher” consumers looking for a great deal during the Lenten season.
This time of year, consumers are trained to look for fish or non-meat meals. Even if they don’t observe Lent, it’s still ingrained in Hispanic culture
Using double entendre and humor, we spoke to the flavors of the product and cultural cues around the concept of friendship and food featuring two guys responding to a singing fish mounted to a garage wall.
Composed a music track with lyrics that describe that the fate of the fish now mounted on a wall because he wasn’t tasty enough to end up in a Filet-O-Fish sandwich.