Insight

The art of connection and the limitations of AI in multicultural brand messaging.

We’ve been thinking a lot about the use of AI in translating marketing programs to multicultural audiences. In our experience, a significant disconnect can happen between a brand’s commitment to...

Insight

Hispanics’ love of in-store buying is a retailer’s dream

Effective marketing demands that we understand how Hispanics think when it comes to shopping. Contrary to what some marketers believe, Latinos have a very different purchasing pattern from general market....