SINCE 1997
An independent, cross-cultural creative services agency
IT IS HUMAN EVOLUTION.
IT’S A TRANSFORMATIVE EXPERIENCE.
There is no room for stereotype.
speaks volumes.
from Potter Ruiz
We’ve been thinking a lot about the use of AI in translating marketing programs to multicultural audiences. In our experience, a significant disconnect can happen between a brand’s commitment to...
Effective marketing demands that we understand how Hispanics think when it comes to shopping. Contrary to what some marketers believe, Latinos have a very different purchasing pattern from general market....
Not every customer path is the same. While general market consumers typically followed the traditional desktop-to-mobile adoption journey, many Hispanics leap-frogged straight to tablets and smart phones...
With the growth of the Hispanic population, exposure to new social and cultural influences has re-tailored its identity. Latinos whose native language is Spanish often interact with their acculturated counterparts in a constant cultural exchange...
Mealtime is family time and Hispanics’ love of family is reflected in their robust spending in the food and beverage category. Hispanics’ attitudes toward food and family also impact what...
