CASE STUDIES

Helping Brands

SINCE 1997

WE'RE POTTER RUIZ.

An independent, cross-cultural
creative services agency

We never underestimate emerging culture.

IT IS HUMAN EVOLUTION.

We understand identity is not a profile or demographic.

IT’S A TRANSFORMATIVE EXPERIENCE.

MILLENNIALS ARE FACETED.

There is no room for stereotype.

OUR WORK

speaks volumes.

Thoughts and Musings

from Potter Ruiz

A Tooth Doctor for Kids

Challenge
Create awareness and drive new patients to A Tooth Doctor for Kids, a national pediatric dental chain, catering primarily to US-born Hispanics.

Insight
At A Tooth Doctor for Kids, dentists provide high-quality oral care in a caring, compassionate environment for children who are Medicaid eligible and Spanish language preferred.

Solution
Earn the trust of moms communicating the brand’s values and patient’s “bill of rights,” empowering moms to demand more and raise expectations about what Medicaid coverage should be.

Execution
A bilingual multi-channel, multi-phase, 3-year campaign, with logo and branding improvements rolled out across numerous Hispanic markets.

PORTFOLIO

Mass Mutual

Mass Mutual

Lifespan

Lifespan

Samuel Adams

Samuel Adams

NGRID

NGRID

McCafé

McCafé

Babies R US

Babies R US

NTRA

NTRA

Subway

Subway